Title: | Marketing Communications Specialist |
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ID: | 2014 |
Department: | Marketing |
KNF Neuberger, Inc. is an international engineering and manufacturing organization, specializing in high quality pumps and compressors, with an excellent reputation in the medical device, research, and environmental industries. KNF USA specializes in the production of air, gas, and liquid diaphragm pumps and systems for original equipment manufacturing (OEM), industrial process applications, and general laboratory use.
Since 1977, KNF USA has steadily expanded its engineering and manufacturing capabilities. Today, the 50,000 square foot sales and production center of KNF Neuberger, Inc. serves clients throughout North America. Customers of KNF USA include large, Fortune 100 companies, start-up and small-to-mid-sized firms, federal and local government agencies, and university research centers.
We are looking to add a Marketing Communications Specialist to support the business, sales, and cultural goals of the company and of the Marketing team.
The Marketing Communications Specialist, under moderate supervision and guidance, will conduct web and other e-media, advertising, trade show, and public relations tactical activities as assigned in support of the Company’s business strategies. The incumbent will coordinate with local product management, sales, engineering, and manufacturing departments; corresponding departments at KNF Product and Sales Centers; Group marketing personnel and other areas in the organization to ensure product marketing communications align with company strategy, vision and branding guidelines.
Responsibilities:
- Develops and executes assigned marketing communications projects, programs and processes.
- Writes/edits and develops assigned channel communications materials, utilizing internal and external resources as appropriate, while ensuring all communications conform to corporate style and messaging guides.
- Plans and executes assigned advertising, promotion, and content activities, including website, e-media, social media, video, and print.
- Works and communicates with vendors on projects to coordinate outsourced activities.
- Monitors assigned promotional activities, including campaign analytics reports and analysis of website activity; adjusts strategies and tactics based on analysis and in response to changing market and competitive conditions.
- Assists with the creative brief and communications project process for each assigned marketing campaign, overseeing scheduling and production, and ensuring the appropriate approvals occur.
- Responsible for product photography, whether conducted internally or managed through external vendors.
Requirements:
- Bachelor’s degree in Marketing or related field or equivalent combination of work experience and/or training.
- 5+ years of demonstrated marketing communications experience.
- Experience in coordinating or managing marketing communications projects.
- Experience writing clear, concise product and marketing content for diverse business audiences.
- Experience with SEO, Google Analytics and Google AdWords is required.
- Experience with design/layout software (preferably Adobe Creative Suite) is required.
- Experience with Outlook, Excel, Word and website browser software is required.
- Experience with e-mail marketing software, CRM software, and SAP is desired.
- Some video production project management and photography experience is desired.
- Marketing experience in OEM (Original Equipment Manufacturer) products, Lab Equipment, or Process equipment preferred.
In addition to a competitive base salary and sales performance bonus structure, KNF offers a comprehensive benefits package, including low-cost medical and dental coverage, paid time off, and 401(k) plan with company contribution.